FEATURE: How Writing a Blog Could Help Build Your Brand

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If you are building a career, blogging is an excellent way to build a positive image of yourself to employers. In today’s tight job market, keeping a blog could set you apart from the competition and help you land that dream job. Here are 5 tips for writing a blog.

Choose a Niche Topic and Run with It

It truth, there really are just too many blogs on about every topic a person could possibly think of. The best way to distinguish yourself is to find a specific focus and monopolize that audience. For example, if you want to work in the film industry, create a blog on a topic like teen films or horror. If you care about a cause like climate change, focus on a particular aspect like the rain forest or polar bears. Become an expert in your field.

Write Like Your Life Depends on It

Volume is the best way to reach the most people. It is just that simple. Producing content could be difficult and time consuming. It is no wonder that most blogs are abandoned six months to a year after they go live. It might be a good idea to dedicate a certain time during the week to work on your blog. And decide on a certain number of posts you want in a week or month. If you pick a topic you are passionate about then you are more likely to commit to your blog long-term.

Produce Well-Written and Original Content

The problem with most blogs is that they do not provide anything new for the audience. And with many established media outlets cutting jobs and content, there is a lot of news that goes under-reported. You could fill a need in the marketplace. Draw people in with enticing headlines. And remember that most posts are between 250-400 words. Online audiences have short attention spans. They want clear and concise information.

Do Not Make It All About Yourself

A blog should portray your most positive attributes. If you are doing some amazing work in your community, it might be a good idea to write about it. However, chances are that your life is just not that interesting to most people. And the more you expose about yourself, the more likely you are to sound self-centered or overly-opinionated which could turn people off.

Use Social Media to Promote It

Twitter, Facebook, and Instagram are excellent tools for promoting content. Start by connecting with people you know. Encourage them to promote your content. On Twitter, remember to Tweet about things that relate to your topic and brand too. Instagram is very useful for people with fashion, food and lifestyle blogs.

Useful Links and Websites

20 Killer Blogging Tools for Customizing Your Content – Jeff Bullas

Top 15 Websites to Find Free Images – Strong Social Media

Strong Social Media

Social Media Today

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